Focussing on people: perception
I explained before that, when we step into a room, our eyes are guided by light, and the light tells us the story of the room. A good lighting makes seeing easy and pleasant. It is a treat for the eyes.

But our perception remains highly subjective. When asking people's preferences about lighting, the opinions are often divided almost equally between a gentle, soft, friendly, almost shadow-free light and a harsh, fascinating, but also aggressive and glaring light with sharp shadows.
The first lighting is similar to a cloudy day. The second lighting reminds of a sunny day. The later seems slightly more popular, maybe because the first impression when entering the room is stronger and more interesting.