Design without Art is Aesthetic's perdition

Art is about using a medium to change how we see the world. Whereas design is changing how we live in it.

I have no pretense at knowing what art is or is not, but it is easy to draw draw a clear separation line between art and design by looking at their differences.

Artists and designers both use formal, intellectual, or material strategy to “produce” something of value. However, the major distinction between the designer and the artist is about accountability. In effect, they operate in very different frameworks of “rules”: the designer’s rules are mostly external and imposed by the problems to be solved, whereas the artist makes up its own rules. Artifacts from either discipline can resemble one another; however they result from very different motivations. Designers try to bring solutions to others’ problems; artists solve problems they themselves invent.

From a business stand point, the word “design” always implies that someone has carefully created some “thing” of value and that much thought and planning has been invested in a calculated and defined process throughout the project. Designers and engineers are very similar in that respect, as they must adhere to very intricate functional specifications in order to meet the project’s objectives.

Art on the other hand is a completely dissociated activity. An artist is supposed to portray a feeling, convey a message or inspire an emotion. An artist can express itself in any medium and color scheme, using any number of methods to convey its message. It doesn't have to adhere to any specific framework of rules, but rather creates its own. No artist ever has to explain the reason it did something a certain way other than by saying it was the way it felt.

Most design projects contain instructions detailing how to produce the expected “thing”. An artist can never be given any specific instructions to create a unique masterpiece; the composition simply flows from its hand.
Whereas design is based on external trends and influences, emotions are driving the movement of the artist’s hands and imposing the usage of the medium. Art produces completely unique “things”, when design is always re-producible.
Art has a meaning. It delivers a hidden message on purpose. Art is by definition unusable. Design reveals meanings. It highlights functions. Good design is usable.

It just happens that commercialism has artificially created a drastic and somewhat pejorative distinction between art and design. I would object that by following trends and applying ready made recipes it has above all made many designs predictable and boring.

Designers looking to create the “next” trend would be inspired if displaying some unique artistic prowess. They only have to keep in mind that uniqueness comes from passion and from refuting any rules that force to make even one choice that was unintended.
Expressing a message or an emotion inside a design project’s framework is a real challenge, but if met, it certainly contributes to a harmonious balance between art and design.

Minimal is not poor, it is essential

“Less is more” has greatly influenced modern design since German Architect Mies van der Rohe original citation. It has gained worldwide acceptance, strongly influencing U.S. architecture, but it is in Europe that it has picked, perhaps as a reaction to the continent’s rich baroque architectural heritage. Designers and architects have quickly adopted the new idea as it was allowing breaking free from a long tradition of rich decorative arts and looking instead for expression in its purest form.

As I stated earlier, minimalism’s most prominent attributes are geometric shapes, light, natural materials, space. A successful minimalist design is a result of a good balance between these elements, but it comes at a higher cost that you may think.

Minimal is not poor, it is essential.

Essential is the planning in the concept phase, a necessary and expensive step. Because it is about concealing clutter, a minimalist design cannot stand approximation, and every detail must be perfect.
Essential are the few materials used to set the stage in the large surfaces, perfect angles, flat finishes and solid colors that this type of design favors. They all tend to emphasize any defect, be it in a cabinet, a table or a door frame.

The quality of materials and workmanship must be outstanding, which also means expensive.

Focussing on people: perception

I explained before that, when we step into a room, our eyes are guided by light, and the light tells us the story of the room. A good lighting makes seeing easy and pleasant. It is a treat for the eyes.

Remember how in the early days of artificial lighting a room was usually equipped with one lighting fixture hanging in the middle of the ceiling. We all know today that this is barely the best way to light a room. The room appears smaller, as all light is concentrated in the middle, and the wall surfaces receive little or none of it. Furthermore, as light naturally attracts people, all activities also become concentrated at the center of the room. It is definitively better to spread the light over several areas of the room, each of them determined by its particular function.

But our perception remains highly subjective. When asking people's preferences about lighting, the opinions are often divided almost equally between a gentle, soft, friendly, almost shadow-free light and a harsh, fascinating, but also aggressive and glaring light with sharp shadows.

The first lighting is similar to a cloudy day. The second lighting reminds of a sunny day. The later seems slightly more popular, maybe because the first impression when entering the room is stronger and more interesting.

Focussing on people: working

Health and comfort are the most important prerequisites to our motivation, our productivity and to rich emotional experiences. Whether in the working world, in healthcare services, in hotels and restaurants or in boutiques, lighting has to be interpreted in a way that supports and promotes well-being and health.

Light has a great effect on our physical and mental state. In our quest to balance between movement and rest, between tension and relaxation, we need light that is modeled on the natural rhythm of daylight. We need to light with expectations.

The demands we make on our surroundings are continually increasing. This is particularly true of the quality of light, and of the design and aesthetics of the lighting fixture. Beyond the individual factors, it is important to consider the complete context: the characteristics of the rooms, workplaces and equipment, as well as the type of activities and the type of organization, so that the lighting design is tailor-made to suit the user and the specific environment.

Nowadays, an appropriate light management system has become indispensable and plays a particularly important role. The lighting control must be simple to operate, so that every user can regulate the light to suit the activity of the moment and in accordance with its own preferences. Pre programmed light scenarios and automatic daylight dependant illumination management also become standard in up-to-date illumination control.

In a working environment, an employer will express consideration for its employees and clients by providing high quality lighting solutions. Individual lighting control favors the appropriation by the employees and reinforces the feeling of belonging to an identity, and provides a positive corporate image for the outside. This in turn creates a positive impact on motivation.

The near-term realizable promise of LED

The near-term realizable promise of LED for lighting designers and engineers is that it is the one tool that will not only restore their full range of creative options, but that will also give them a bigger canvas to paint on than they ever had before.
The truth is that there are good solid state lighting solutions that are available today for a rapidly growing number of applications. Lighting design innovators realize that, and are investing in their own knowledge-base, and relationships, to effectively pick those winners.
The right knowledge-base will allow designers, specifiers and other decision makers to know what they're looking at, what kind of subjective evaluations to apply, and what questions to ask to assure themselves that what they see is what they'll get, both today and a few years down the road.

Luxury is dead, the brand killed it!

brand: mark made by burning to indicate ownership

There was a time where the fashion designer was the founder and owner of the company. It had the upper hand on the style and the research, creating objects that were desired and acquired by a limited audience. It was also a way of approaching, treating and considering the customer in his individuality. Real luxury was something designed “for you and nobody else”.

This has changed drastically with the advent of the “democracy of luxury”. The brands have begun to put their name on all kinds of products, from sunglasses to mobile phones. The presence in the luxury shops of affordable accessories has attracted a wider and more popular audience of consumers. Zara and Prada are mixed together. Everything is luxury because nothing is luxury. The fascination of the logo and the possibility to get objects of desire at an affordable price appeals to a large audience. The drawback is the leveling down of the quality.

In industrial design, there is a parallel discourse of “democratic design” to make available objects of good design at affordable prices. After the wave of innovation, which took place in the three decades following the Second World War, apart in information technology, the level of innovation in other areas of production has been low, with a strong tendency to follows the designs already proposed by the first innovators. Today the volume of sales for major design brands is clearly realized with products designed in the 60s and 80s of last century.

The rate at which new models reach the market does not reflect true innovation and advance in technology, but rather reproduces the road already traveled in the recent past. Basically it is all about copying, but smoothing out the most radical lines not to frighten the average public. As a result, products without a soul pile up unsold in the showrooms, often not surviving from one exhibition to another. When you turn off the ethics and only profit remains, it becomes difficult to produce quality and not just a rhetorical copy of what was already seen.

This opens up space for companies paying greater attention to factors such as originality and ability to “tell a story” with the product, to the quality of the materials, and to the relationship with a client who just despise commonality. The first buyers are often wealthy customers who want unique products and follow the traditional concept of luxury through precious materials and workmanship. But there is also a sophisticated audience which is attentive to products’ quality and exclusivity without the ostentation of the brand.